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Privacy Policy

At Mila Effie Tasmania we are committed to protecting your personal information and doing the right thing with the information you have entrusted to us. We recognises the importance of protecting the privacy of our customers and other third parties who provide their personal information to us.

Our policy for dealing with your personal information is explained below (Privacy Policy). By using our products and services, you agree to our Privacy Policy and consent to the collection, use and disclosure of your personal information as set out in our Privacy Policy.

Personal information we collect

The personal information we collect from you is what is reasonably necessary for our business functions. We may collect the following types of personal information from you:

  • name;

  • residential or business address;

  • email address;

  • post code;

  • gender;

  • age and date of birth;

  • signature;

  • telephone number;

  • proof of identity, such as your drivers licence;

  • a photograph or video surveillance recording of you if you are physically present in our stores; or

  • if you are a candidate for employment or a prospective contractor, we may collect other information as further set out in our application forms or during the recruitment process. This may include information relating to your employment history, working eligibility rights, suitability for the role you are applying for, and your referee details.

In addition to the information set out above, we may also collect other information from you – the sorts of information we collect will depend on your interactions with us. This information may not necessarily be personal information because it does not identify you personally however, this information is normally retained with your personal information and may include:

  • your shopping preferences and a list of products and services you have purchased from Mila Effie Tasmania. This may include your shopping history, product types, departments, specifications, sizes, dimensions, colours, occasion date, or other attributes of products and services we have provided to you or may provide to you in the future;

  • account preferences, activity details and interactions (including statistics on page views and clicks), transaction details (such as payment method and where you shopped);

  • information we require to deliver, service or fulfil warranty obligations for products or services;

  • your marketing preferences, including the type of marketing materials you wish to receive and the method of delivery (email, SMS, direct mail, or other);

  • information you provide to us via our customer service centre, website, application forms, or directly to team members within our stores in relation to our products and services;

  • information collected via our secure payment processing systems.

Purpose of collection of your personal information

We collect your personal information for purposes necessary to sell and promote our products and services to you. In addition we collect your personal information so that we can carry out the following actions (each a Purpose):

  • to provide you with products and services that you have requested from us;

  • to communicate with you, including about products and services, competition results, special offers, and events which might interest you

  • to tailor how we provide and market our products and services to you, based on your purchase history, shopping preferences and personal information you have provided us;

  • to answer your questions and provide you with information or advice;

  • to interact with you via social media and digital marketing;

  • to create orders, transaction records, agreements for the sale of products or services, accounts, tax invoices or receipts;

  • to provide your personal information to third parties that assist us in providing products and services you have requested, such as delivery service providers and fulfilment managers;

  • to carry out administration, marketing, planning, fraud and loss prevention activities, procurement, product and service development,

  • to carry out quality control and research (including via customer satisfaction surveys), analysis and tracking to improve the way Mila Effie Tasmania;

  • to consider and respond to complaints made by you;

  • to comply with laws or regulations or to comply with any directions given by regulators or authorities; 


We may also collect data about you on an aggregate and anonymous basis in order to help us improve the functionality of our website and tailor the way we communicate with you.

If we are unable to collect your personal information

If we are unable to collect your personal information, some or all of the following may occur:

  • we may be unable to provide products or services to you, to the requested standard or at all;

  • we may be unable to communicate with you to provide information about products and services that you have purchased from us, or may intend to purchase in the future;

  • we may be unable to tailor the content of our marketing communications to suit your preferences;

  • your experience when interacting with us may be delayed or not as efficient as you may expect; or

  • if you are a candidate for employment, we may not be able to process your application for a position at Mila Effie Tasmania

Pseudonyms and anonymity

While you have the discretion to use a pseudonym or remain anonymous when dealing with us, the use of pseudonyms may prevent us from being able to provide you with products and services or for other purposes described in this Privacy Policy. This is particularly the case where you order goods which need to be delivered to your postal address, or goods subject to age restrictions such as the supply of alcohol.

Cookies, analytics and re-marketing

Cookies are small pieces of information captured when your device is used to access online content. We use cookies to ensure a more streamlined online shopping experience, to identify and store your personal preferences without the need for you to save them and provide you with appropriate and relevant promotions. We may use temporary (session) cookies or permanent cookies when you access our web site, which allows us to recognise your browser and track the web pages you have visited. We may collect this information in relation to your website account, as well as on an anonymous basis. You can switch off cookies by adjusting the settings on your web browser.

In addition, we use third parties including Google Analytics Advertising Features to promote our products and services. Google and other third parties collect data about traffic to this site via advertising cookies and identifiers, which are used display ads on other sites that are relevant to you, based on your previous visits to this site. You can find out how Google Analytics uses data when you use our partners’ sites or apps, at

Unsolicited information

We will endeavour to only take information from you which is reasonably necessary for our business functions. If you send us personal information that we have not requested, or we determine that the personal information you have provided to us is not reasonably necessary or directly related to any of our business functions or activities, we may de-identify or delete this information without notifying you to protect your privacy.

How we collect your personal information

Normally we collect information from you directly, unless it is unreasonable or impracticable to do so.

Collection of your personal information can occur through the following interactions:

  • when you subscribing to receive marketing emails;

  • when you register with us by creating an account, or subscribe to our marketing programs;

  • when you visit one of our stores

  • when you access and use our website, or interact with us via social media or digital media;

  • when you provide information to our team members;

  • when you make a purchase, submit orders, registrations, requests or applications for our products or services (by phone, in person or electronically);

  • when you communicate with us directly (by email, telephone, direct mail or any other means);

  • when you interact with us during promotions, competitions, special events, or by using devices within our stores;

  • when you post a review or leave a rating on this site or complete our surveys;

  • when you use any of our services, such as when you create a gift registry with us;

  • if you are involved in an incident in one of our stores;

  • if you attend a Mila Effie Tasmania event;

  • if you are a candidate for employment or prospective contractor, when you complete forms in relation to the recruitment and selection process, for the purpose of assessment.

When you click on links and banners on this site that take you to third-party websites, you will be subject to that third-party's privacy policies. Mila Effie Tasmania is not responsible for the privacy or security practices of those third party websites.

Disclosure of your personal information

Your personal information will not be shared, sold, rented or disclosed other than as described in this Privacy Policy.


Direct Marketing 

We may send you direct marketing communications and information about products and services offered by us via the channels you have nominated. This may include, but is not limited to, email, SMS, regular mail, social media and other digital channels. If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so. By consenting to receive email marketing communications from Mila Effie Tasmania, you may also receive access to a range of exclusive offers and rewards not available to the general public . 

You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received. You may also update your personal information by editing your online profile. Please note that if you unsubscribe from emails, you will be unsubscribing from Mila Effie Tasmania. You may also receive marketing communications by post, email, SMS , direct and digital channels from our retail brands, partners and suppliers who provide goods and services within our stores, but this will only occur where you have requested that type of information from us or from a third party within our stores. If you do not wish to receive marketing communications from these organisations, you can let these organisations know by contacting those organisations directly. We do not provide your personal information to any other organisations for the purposes of direct marketing.

Correction of your personal information

If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.

We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.

Other services

We may offer seasonal or temporary services, promotions, social media events, products, competitions or displays such as photo booths or other promotional events from time to time (Other Services). Our Privacy Policy will apply to those Other Services but we may have additional terms which apply. Any additional terms will be made available to you when you are utilising our Other Services.

Contacting us

If you would like to contact us in relation to this Privacy Policy or your personal information please contact us at:


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